
B2C Ecommerce Website Development & Strategy
Challenge:
Strategize and develop a B2C storefront solution to market and sell scientific laboratory supplies and research equipment for the University of Houston Research Store.
The University of Houston Research Store, is a campus-wide brick and mortar store which owned an abundance of scientific and laboratory supplies. The college department of natural science and mathematics executive management team considered terminating the Research Store due to 5 consecutive years of negative sales and outstanding debt. The store’s final stride to stay open was contingent on selling its massive inventory.
Creative Solution:
To develop, design, and launch a market ready e-commerce product storefront, with competitive prices in order to establish its online position, drive inventory awareness, and capture customer transactions via internet.
The new online storefront was build to included:
1. Responsive design
2. SEO optimization
3. Product photography
4. QR codes for all products
5. Optimized checkout process
6. Newly enforced price points
7. Advertising banners
8. Interactive logo design
Final Result:
The e-commerce platform achieved a successful product launch, online awareness expanded, inventory supplies were sold and sales revenue improved.
The first month into the product launch there was a noticeable increase of online traffic. To support the research store’s efforts, bi-weekly email campaigns and social media campaigns were developed and distributed, along with informational motion graphics which were created and displayed across digital screens campus wide. By the second month of service, the e-commerce platform achieved over 30k in fast sales and for the first time in five years, sales were favorable at the Research Store.
Expertise:
I) E-Commerce Site Design
II) UX / UI Design
III) Visual Design
IV) Product Photography
V) Logo Animation
VI) Marketing Direction
Wireframe & Flow Mapping

ASSISTING ORGANIZATIONS
TO BUILD UP AUDIENCES AND
ENHANCE CUSTOMER LOYALTY.
TO BUILD UP AUDIENCES AND
ENHANCE CUSTOMER LOYALTY.










