B2B Video Email Marketing Campaign Advertising Three Regional Distribution Networks with Next Day Delivery Service
Challenge:
To raise awareness on Diligent Delivery Systems HUB distribution network across 3 timezones.
Diligent’s next day delivery system operated in 3 regions: South Central, Southeast and Mountain territories. Potential clients were blind to the sophisticated delivery systems and how it could be used to increase and distribute products faster to their clientele.
Creative Solution:
Developed a digital and video marketing campaign and distributed numerous renditions across web & digital platforms.
The strategy was to showcase the intricacy of each HUB System by displaying the high volume delivery territories handled within the regional boundaries of each network. The digital video served to secure more insight into the HUB operation process, enabling potential clients to better understand its daily function. The campaign was promoted via web, video, email, and social media channels.
Final Results:
The campaign garnered positive feedback from target audiences, resulting in increased support across all three zones.
The campaign’s success converted several tier one accounts. The email version earned 28.3% engagement. Email database increased by 17.8%. Video gained over 1.6k organic views over social media channels. 63 organic sales leads were generated from the campaign. Within a 30 day period the website’s version of this campaign climbed to the first page of google search engine slot number 3.
Expertise:
I) Marketing Direction
II) Visual Design
III) UX/UI Design
IV) Motion Design
V) Script & Video Development
ASSISTING ORGANIZATIONS
TO BUILD UP AUDIENCES AND
ENHANCE CUSTOMER LOYALTY.
TO BUILD UP AUDIENCES AND
ENHANCE CUSTOMER LOYALTY.










