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Diligent Delivery Systems Logo


Sales Kit for National Sales Team Offering Domestic Transportation and Logistics Services


Challenge:

To develop business-to-business (B2B) sales kit for its sales team located across various territories nationwide.

Diligent Delivery Systems, a nationwide transportation and logistics organization fell short to provide sales staff, account executives, and branch managers with corporate wide B2B sales materials to publicize its assortment of business services.


Creative Solution:

A service-focused sales kit filled with marketing collateral advertising the company’s national footprint, its complete suite of commercial logistical solutions, along with explaining the benefits behind each transportation service.

The national sales kit was created to ensure that the product is understood and widely recognized by the viewing population. The various modes of transportation were distinguished and divided into segments, based on the type of transport coverage. Each solution was defined by its function along with the valuable advantages clients could experience after implementation was started. The custom designed sales kit included:

  1. On Brand Corporate Pocket Folder
  2. Custom Die-Cut Pocket with Business Card Slits
  3. Trifold Brochure (z-fold)
  4. Seven Data Sheets Advertising Various Logistics Services
  5. National Presence and Locations Map
  6. Offset Print and Digital PressKit


Final Result:

The newly created national sales kit and marketing collateral influenced a multitude of short and long term sales.

Prospects and clients gained a better understanding of the comprehensive suite of logistics solutions available to them. Due to the increase of service awareness, sales members accumulated more business accounts and expanded services to clients over numerous territories. The explanation of day-to-day benefits of each service allowed others outside the logistics sector to comprehend the products with ease.


Expertise:

II) Creative Direction
II) Graphic Design
III) Content Development

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